The Insight Brief
What’s Included in the Insight Brief
Actionable Intelligence. Strategic Positioning. Competitive Edge.
The Insight Brief is a 30-day research deliverable designed to equip your business development and capture teams with the intelligence needed to proactively engage in the federal market. This isn’t just data — it’s strategic guidance built to accelerate pipeline growth and maximize win probability.
Your deliverable includes:
A 60-minute Strategic Intake Call : Align the Insight Brief with your goals, capabilities, and growth strategy. We’ll clarify your target agencies, review past performance, identify strategic gaps, and prioritize the types of opportunities you want to pursue. This session ensures the final deliverable is actionable, tailored, and ready to support your business development efforts.
• Agency and sub-agency funding analysis (past 3 years): Deep-dive insights into which federal offices have awarded the most consistent and strategically aligned contracts — helping you prioritize high-value targets with long-term viability.
• Federal budget forecasting and funding trajectory analysis: We interpret federal budget data to project future procurement patterns, enabling your team to align with emerging priorities across civilian, defense, or MILCON sectors.
• Opportunity targeting and strategic capture mapping (3–5 aligned contracts): Based on funding, fit, and your core capabilities, we identify and break down top opportunities and outline a tailored capture strategy for each.
• Incumbent intelligence: We assess existing contract holders — including pricing strategies, contract structure, and customer intimacy levels — to help you position competitively and identify entry points.
• Teaming and gap analysis: We recommend teaming partners that fill technical or performance gaps, expand your footprint, and align with past agency buying behavior.
• Forecast-aligned pursuit strategy: Each recommendation is tied to known funding paths, timelines, and procurement windows — ensuring your outreach is proactive, not reactive.
• Capture strategy roadmap: A step-by-step outline of strategic next actions — including target contacts, capability positioning, and timeline milestones to guide your capture efforts.
• Past performance alignment: We identify how your previous work can be used as a strategic asset to de-risk your position and strengthen proposal narratives.
• 90–120 minute integration call with Zack Wingate: A live, working session where we walk through all findings, clarify agency context, and tailor the strategy to your pipeline, questions, and priorities.
Not Sure If This Is the Right Fit?
You might be thinking: “We already use SAM.gov,” or “We’ve got a BD person on it,” or “We’ll figure it out internally.” We hear that a lot — but here’s the truth:
Most businesses spend too much time and money chasing the wrong opportunities — and not enough time shaping the right ones.
That’s where the Insight Brief changes the game..
“Will this actually help us win work?”
No one can guarantee a win — but we can help you stop wasting bids. The Insight Brief identifies opportunities aligned to your past performance, funding fit, and internal capacity — giving you higher win probability and a smarter pipeline. That’s the difference between throwing darts and building strategy.
What’s the ROI of the Insight Brief?
Here’s what you’re saving — and gaining.
Time Saved 30–50+ hours No need to task your BD team with deep-dive research and planning — we do the heavy lifting.
Internal Labor Cost Avoided $3,000–$5,000+ Based on $100–$150/hour BD labor (in-house or outsourced).
Teaming Partner Identification $1,000–$2,500+ Save time sourcing and qualifying teaming partners aligned to your gaps.
Incumbent & Pricing Intelligence $500–$1,000 No extra tools or subscriptions needed — you get context you can act on.
Misaligned Pursuit Cost Avoided $10,000–$50,000+ Avoid bidding on the wrong contracts or late-stage RFPs that burn time and proposal costs.
Faster Path to Revenue Accelerated pipeline ROI Focused, fundable, high-fit opportunities with a strategic capture map.
Total ROI Value: $15,000–$60,000+
Your Investment: Fraction of that.
The Insight Brief isn’t just research — it’s a shortcut to clarity, confidence, and contracts.
“Can’t we do this in-house?”
Yes — but it’ll cost you. Most teams spend 30–50 hours pulling fragmented data from free sites, trying to identify opportunities, research incumbents, and map a capture plan. If your time or your BD lead’s time is worth even $100/hour (and it probably is more), that’s $3,000–$5,000 of internal cost — and it still might miss the mark.
We do it faster, more accurately, and with deeper tools — saving you money and accelerating your pipeline..
What if we already use SAM.gov?”
SAM.gov shows you what’s live — but not what’s shaping. By the time something posts, your competitors have already positioned themselves. We use the best-in-class databases and funding intelligence tools — far beyond public portals — to show you where the money is headed and how to position early. That kind of foresight is worth tens of thousands in missed opportunity cost.